Popcorn

FastBank needed a campaign to promote their high-yield deposit product — a 10.5% annual rate, available without bureaucracy. The challenge was to make a banking offer feel immediate, tangible, and impossible to ignore on the street.

We built a sequential outdoor narrative using popcorn as the central metaphor: a single unpopped kernel that grows, multiplies, and eventually explodes into abundance — just like money that works for you. The sequence ran across five adjacent city light panels, turning a routine commute into a visual story about compound growth.

Deliverables included six large-format print artworks (A0 / billboard-ready), two outdoor environment mockups, and a final reveal poster where 3D-inflated typography bursts through a sea of popcorn. Work combined graphic design production with AI-generated imagery and post-editing.